Sasha Ferguson is a familiar name across Ugandan lifestyle pages, social media feeds, and community projects. Rising from a teen TV presenter to a businesswoman, humanitarian and public voice on motherhood and women’s empowerment, Sasha’s career spans media, fashion, charity work and entrepreneurship.

In this long-form biography we trace her early life, rise to fame, personal milestones, public controversies, and the causes she champions today.

Data

• Full Name: Fiona Nagirinya
• Stage Name: Sasha Ferguson
• Born: 1996
• Birthplace: Kampala, Uganda
• Nationality: Ugandan
• Occupation: Former TV presenter, businesswoman, humanitarian / charity-founder
• Spouse: Canary Mugume
• Children: Two (first child born February 2023; second child born November 2024)
• Net Worth: ~ 400 million Ugandan shillings (as per one source)

Early life and education

Sasha’s early life features in several media profiles: she grew up in East Africa and attended local schools that positioned her for early entry into media. She first gained notice as a teen TV presenter on shows catering to young audiences — an experience that taught her public speaking, audience connection and the practicalities of the entertainment world. These formative years laid the groundwork for her later ventures into fashion, business and charity.

TV career: teen presenter to household name

Sasha’s media journey began as a presenter on youth-focused television programming. She became recognizable for her warm presenting style and connection with young viewers. Working in TV during her teenage years gave her credibility in entertainment circles and opened doors to modelling, event hosting and brand work. The experience also positioned her to launch her own businesses later on.

Entrepreneurship — beauty, fashion and property

After building a public profile on TV, Sasha moved into entrepreneurship. She founded beauty and fashion ventures (often referenced as Sash/Sasha-related brands) and later expanded into property management roles. These businesses not only provided income streams but became platforms for brand collaborations, public events and community outreach. Her work in the private sector demonstrates a blend of creative branding and practical business management.

Draw A Smile — the humanitarian side

One of Sasha Ferguson’s most public and praised roles is as the founder of Draw A Smile, a charity initiative focused on improving access to education and menstrual hygiene support for girls and working to equip women and youth with life skills. Draw A Smile is often highlighted in interviews and features as the vehicle through which Sasha channels much of her community work and advocacy for women’s empowerment.

Personal life: marriage and motherhood

Sasha Ferguson’s marriage to journalist and news anchor Canary Mugume attracted significant media attention. The couple’s wedding and family life were covered widely; Sasha has also been candid about motherhood in interviews and on social media. She has spoken publicly about her childbirth and postpartum experiences, sharing reflections that resonated with many mothers.

Recent public developments & controversies

As with many public figures, Sasha Ferguson has faced public scrutiny and widespread online discussion. In late 2025 a number of news outlets reported on a highly publicized separation and allegations related to domestic violence within her marriage — developments Sasha herself has addressed on social platforms, urging nuance and asking the public to avoid hasty judgment while emphasizing her family’s privacy and safety. These developments have sparked conversations in Uganda about domestic violence, the pressure on public marriages, and the role of social media in private matters.

Public image, social media & brand

Sasha maintains an active presence on multiple platforms — Instagram, X (Twitter) and YouTube among them — where she balances personal updates (motherhood, family), brand work (beauty/fashion), property and humanitarian messaging. Her public image is that of a multi-hyphenate: media-trained presenter, business owner, charity founder and outspoken mother. Followers appreciate her candidness on mental health, parenting and the business of building a personal brand.

Impact and legacy

Sasha Ferguson’s journey is notable for its breadth: from teen TV presenter to entrepreneur and charity founder, she has leveraged early fame into platforms that support women and children. Whether in media, business or philanthropy, her projects aim to uplift young people — especially girls — through education, health awareness and skills training. Regardless of controversies, her work with Draw A Smile and public conversations about motherhood and abuse have made her a prominent voice in community-focused activism.

Frequently Asked Questions (FAQs)

Q1: Where is Sasha Ferguson from?

A: Sasha is commonly referred to as Ugandan and has roots in East Africa — profiles reference both Tanzania and Uganda in early-life descriptions.

Q2: What is Draw A Smile?

A: Draw A Smile is Sasha Ferguson’s charity/NGO initiative focused on education, menstrual hygiene and women’s empowerment projects. It’s one of the primary ways she channels her humanitarian efforts.

Q3: Is Sasha Ferguson married?

A: Sasha married journalist Canary Mugume in a widely covered ceremony. Recent reports in late 2025 indicate separation and public discussion about domestic issues; Sasha has publicly addressed aspects of those developments.

Q4: What businesses does Sasha run?

A: Sasha has run beauty and fashion brands and later took on property management roles; she is often described as an entrepreneur balancing creative and property ventures.

Q5: How can I follow Sasha Ferguson?

A: Sasha is active on Instagram, X (Twitter) and YouTube — platforms where she posts on motherhood, business projects, charity work and public commentary.

Conclusion

Sasha Ferguson’s life and career reflect a modern media success story that moved from on-screen charisma to real-world impact. Her trajectory — from teen presenter to entrepreneur and charity founder — highlights how personality, purpose and public platforms can combine to create influence. While recent controversies have complicated the public narrative, Sasha’s work with Draw A Smile and her willingness to speak about motherhood and domestic issues leave a lasting impression: she is a public figure who uses her voice and resources to support women, children and the next generation.